BALMAYHEM
Hundreds of loyal Balmain fans braved the cold and rain this morning to be the first to get their hands on the new Balmain X H&M collection.
This collaboration has been highly anticipated by fans especially with famous faces like The Kardashians, Rosie Huntington-Whiteley and Rihanna regularly wearing Creative Director Olivier Rousteing's designs.
Joanna Bartan, 19, said, “I made sure to get to Westfield at 5AM, I’ve been waiting for this collection for months now and I had to make sure I got at least one thing today!”
The new collection hit shelves and the online store at 9AM, and not only were all the London locations, Westfield London, Stratford, Regent Street and Oxford Circus packed with fans as far as the eye could see, the H&M website has crashed with items already appearing on Ebay.
Many fans expressed their disappointment at the thought of not being able to get anything from the launch.
Marcus Lewis, 24, said, “It’s always disappointing when people decide to ruin launches like this for actual fans. The collection is expensive enough as it is, but buying things and then charging an extra £100 on top just isn’t right.”
Prices for the collection range from £12.99 - £399.99 and shoppers have been advised to order a size up.
You can also check out the offical Balmain X H&M ad below: